I helped establish and create an extensive icon library consisting of over 200 icons for Expedia Group. Employees could use them both internally and externally for a range of assets – anything from presentations to large scale events.
The entire library was created by a few different designers, but the ones I personally hand drew are shown below.
I helped establish and create an extensive icon library consisting of over 200 icons for Expedia Group. Employees could use them both internally and externally for a range of assets – anything from presentations to large scale events.
The entire library was created by a few different designers, but the ones I personally hand drew are shown here.
I also created the guidelines and copy that dives into our icon philosophy and illustration approach for Expedia Group's Brand Standards, being as prescriptive as possible so that any external agency that had to create new ones from scratch understood exactly how we drew them and why.