Expedia Group was on a mission to simplify their ecosystem and unite many of the big boulder programs under "One EG". Before askEG, employees had to navigate to the People Hub to contact HR and then go over to Service & Support to reach IT. Now the askEG site combines all the support needs into one hub with a Virtual Agent chat solution so that employees can get their questions answered in one location.
I designed the wordmark, visual identity, digital assets such as banners, app design and the homepage.
Photo credit: Thirdman and Tima Miroshnichenko
For the (desktop) homepage mockup, I placed the most-clicked-on modules above the fold. Over 95% of employees visit askEG on their desktop. Knowing that over 14K employees will visit this site and many are frantically seeking IT support, I kept the layout easy to navigate with “Software Support” being one of the first buttons you see.
I intentionally made the search bar button and virtual chat bubble in EG’s secondary color, Pacific Blue, to make those two features pop. According to our data, the search bar is used the most by our employees followed by “Popular Topics”. IT was also trying to promote the new chat feature which remains fixed in the lower right corner while you’re scrolling.