Art direction / Identity design / Illustration / Typography / Front end web / Digital assets

One of my favorite things to create at EG are identities for our Global Observances and IBGs (Internal Business Groups). That can be anything from PRIDE to Black History Month to AAPI.

For Hispanic Heritage Month 2021, I art directed and designed the concept, color palette, typographic treatment, illustrations and Sharepoint page that followed the theme, “Esperanza” or Hope. I wanted the entire identity to vibrate with celebration.

Art direction & design: Yours truly / Comms Project Managers: Candace Rivera and Christopher Jones / Production Designer: Stephanie Elliott

The starting mood board and inspiration. The palette below shows the final colors on the right which was voted on by the IBG board members.

I incorporated the scarlet macaw (Honduras’ national bird) and the Dahlia (Mexico’s national flower) in the graphics as well other shapes seen in Hispanic textiles.

Geometric shapes like ascending steps and animals inspired by Oaxaca art are placed side by side to represent some of the architecture and market-life you see in Guatemala, Honduras and Mexico

Hispanic Heritage Month

Art direction / Identity design / Illustration / Typography / Front end web / Digital assets

The starting mood board and inspiration. The palette below shows the final colors on the right which was voted on by the IBG board members.

I incorporated the scarlet macaw (Honduras’ national bird) and the Dahlia (Mexico’s national flower) in the graphics as well other shapes seen in Hispanic textiles.

Geometric shapes like ascending steps and animals inspired by Oaxaca art are placed side by side to represent some of the architecture and market-life you see in Guatemala, Honduras and Mexico

The Sharepoint page